MyTotalHealth
MyGiHealth
Helping patients understand their gut, with two of the world’s top gastroenterologists.
- +35
- point NPS lift
- Six-figure
- investment from Nestlé Health Science
- 25,000+
- respondents to the largest GI survey ever conducted
Overview
Rebranded MyTotalHealth’s family of products, redesigned the iOS and web apps, and built the pitch deck that won a six-figure investment from Nestlé Health Science.
My role
- Lead product designer and front-end engineer
- Brand identity for several sibling companies
- Company website, web app and mobile app
- Pitch decks and all print collateral
Results
- Successful execution of the largest GI survey ever conducted, with over 25,000 respondents across the US
- Public launch of the consumer web app and mobile app
- Clinical app launched for GI doctors
- Pitch deck resulting in a six-figure investment from Nestlé
Brand identity or identity crisis?
The existing brand was incoherent and occasionally puzzling. Customers liked to point out the hand in one logo that appeared to be groping the letter “i.”
Logo explorations
A stethoscope forming the word “my” turned out to also form a heart. Straight-edged badges felt stiff; a softer badge with edges that flowed, vaguely like wings, won.
A flagship app nobody used
The iOS app had sat in the store largely unused for two years. The feedback boiled down to one thing: no clear guidance or calls to action. I got the team to agree on the one action that mattered, daily symptom surveys, and built the navigation around it.
Survey
I designed all UI/UX, creative and marketing materials for the largest gastrointestinal survey ever conducted, as its sole UX/UI designer, and built the front end in React.
It was executed successfully, with over 25,000 respondents across the US.
Data people could read
Despite initial pushback from the founding doctors, I insisted on redesigning every chart. Patients could finally see symptoms progress over time, at a glance, on a palette that read as severity.
Doctor and patient, connected
Once a patient picked their GI doctor, survey results could go straight to the clinic in real time, as a report a physician could read in a minute.
The deck that closed Nestlé
Much of the user base was over 50 and not on mobile, so we built a web app with nearly all the same functionality. And because decks are a favorite medium of mine, I rebuilt the investor pitch; it resulted in a six-figure investment from Nestlé Health Science. Print, too: the patient flyer handed out in GI clinics.
