{
  "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json",
  "basics": {
    "name": "Mike MacDonald",
    "label": "Principal Product Designer",
    "email": "mike@mike.fyi",
    "url": "https://mike.fyi/",
    "summary": "Mike MacDonald is a principal product designer and design engineer with 20+ years taking products from 0 to 1. Four-time founding designer, founder of Herding Cats, previously designed the agent surfaces at Contio.",
    "location": {
      "city": "Meridian",
      "region": "ID",
      "countryCode": "US"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "mikegmac",
        "url": "https://www.linkedin.com/in/mikegmac/"
      }
    ]
  },
  "work": [
    {
      "name": "Herding Cats",
      "position": "Founder",
      "startDate": "2026-04",
      "summary": "Founded and solo-built an agentic operating system for touring dance competitions using frontier AI tooling. Live on web, iOS and Android, with active design partners.",
      "url": "https://mike.fyi/work/herding-cats"
    },
    {
      "name": "Contio",
      "position": "Principal Product Designer",
      "startDate": "2025-03",
      "endDate": "2026-11",
      "summary": "Founding and sole designer for an AI platform that built institutional knowledge from meetings. Designed every agent surface, moved the team from Figma handoffs to designing in code, shipped 70+ PRs.",
      "url": "https://mike.fyi/work/contio"
    },
    {
      "name": "Markmonitor",
      "position": "Senior UI/UX Designer",
      "startDate": "2024-01",
      "endDate": "2025-03",
      "summary": "Ground-up redesign of an enterprise domain-management and brand-protection platform used by 70% of the world’s 50 most-trafficked websites."
    },
    {
      "name": "Ventive",
      "position": "Product Designer & Product Owner",
      "startDate": "2022-02",
      "endDate": "2023-03",
      "summary": "Owned discovery and roadmaps for client web and mobile products; $1.3M in concurrent annual budgets."
    },
    {
      "name": "Kribbz",
      "position": "Director of User Experience",
      "startDate": "2019",
      "endDate": "2019",
      "summary": "Founding designer; led design, front-end engineering and launch of an online real estate platform.",
      "url": "https://mike.fyi/work/kribbz"
    },
    {
      "name": "gap intelligence",
      "position": "Head of UX & Design",
      "startDate": "2018",
      "endDate": "2019",
      "summary": "gap’s first designer; a web app overhaul saved analysts about 500 hours a year; surveyed enterprise customers including Apple and Samsung."
    },
    {
      "name": "MD Revolution",
      "position": "UX Manager",
      "startDate": "2017",
      "endDate": "2018",
      "summary": "Led a large-scale user research campaign; designed the first version of the RevUp iOS app."
    },
    {
      "name": "MyTotalHealth",
      "position": "Product Designer",
      "startDate": "2015",
      "endDate": "2017",
      "summary": "Brand revamp, web and iOS app redesign; a 35-point NPS lift and a six-figure Nestlé investment.",
      "url": "https://mike.fyi/work/mygihealth"
    },
    {
      "name": "App’d Mobile",
      "position": "Lead UX Designer & UX Coach",
      "startDate": "2013",
      "endDate": "2015",
      "summary": "Sole UX designer and mentor for 24 program participants’ iOS and Android apps."
    },
    {
      "name": "EmpireNine",
      "position": "Founder",
      "startDate": "2002",
      "summary": "Design and development studio: web, UX/UI, CRO, SEO and branding for dozens of clients."
    }
  ],
  "skills": [
    {
      "name": "Product design",
      "keywords": [
        "0-to-1 product design",
        "AI-native and agent UX",
        "Conversational and generative UI",
        "Human-in-the-loop design",
        "Designing for probabilistic systems",
        "Design engineering",
        "Prototyping in code",
        "Design systems",
        "Interaction design",
        "Information architecture",
        "User research and usability testing",
        "Accessibility",
        "B2B SaaS and enterprise",
        "Mobile (iOS and Android)",
        "Branding",
        "CRO",
        "Product ownership",
        "Design leadership and mentoring",
        "Cross-functional partnership with product and engineering"
      ]
    },
    {
      "name": "Tools",
      "keywords": [
        "Figma",
        "Storybook",
        "Lottie",
        "HTML and CSS",
        "React",
        "TypeScript",
        "Node.js",
        "Swift",
        "Xcode",
        "Tailwind",
        "SCSS",
        "Git and GitHub",
        "REST APIs",
        "WordPress",
        "Remotion",
        "Kling",
        "Claude Code",
        "Claude Design",
        "Grok",
        "Grok Bot",
        "Cursor",
        "Codex",
        "MCP and tool-calling agents"
      ]
    }
  ],
  "projects": [
    {
      "name": "Herding Cats",
      "description": "An agentic operating system for touring dance competitions. Staffing, flights, hotels, equipment, merch and finance for touring dance competitions, in one AI-native system. Founded and solo-built; live on web, iOS and Android.",
      "url": "https://mike.fyi/work/herding-cats",
      "roles": [
        "Founder, designer and builder"
      ],
      "startDate": "2026-04",
      "highlights": [
        "Live on web, iOS and Android",
        "Active design partners on registration, show day and judge scoring",
        "Flights, hotels and rental cars booked in-app; costs roll into finance",
        "Onboarding configures a whole company from its existing documents"
      ],
      "keywords": [
        "Web",
        "iOS",
        "Android"
      ],
      "type": "case study"
    },
    {
      "name": "Contio",
      "description": "Agent surfaces for Contio, the AI meeting platform that turns what gets said into what gets done. Founding and sole product designer from zero to launch. Multi-turn agent chat, human-in-the-loop review, Canvases that turn a conversation into a first draft, Next Steps that send it where the work lives, and bot-free meeting capture, designed in code and shipped across web, desktop, iOS and Android.",
      "url": "https://mike.fyi/work/contio",
      "roles": [
        "Principal Product Designer (founding designer)"
      ],
      "startDate": "2025-03",
      "endDate": "2026-11",
      "highlights": [
        "Thousands of users; tens of thousands of captured meetings",
        "Figma handoffs replaced by designing in code; team output up 20%",
        "Storybook replaced the Figma library as the source of truth",
        "iOS and Android apps shipped to both stores, co-built view by view"
      ],
      "keywords": [
        "Web",
        "desktop",
        "iOS",
        "Android"
      ],
      "type": "case study"
    },
    {
      "name": "Kribbz",
      "description": "Sell a house as-is, for cash, in 72 hours. Founding designer for an online real estate platform: brand, research, web and iOS product design, plus a stint as interim director of software development.",
      "url": "https://mike.fyi/work/kribbz",
      "roles": [
        "Director of User Experience (founding designer)"
      ],
      "highlights": [
        "Public launch of an unprecedented real estate platform",
        "End-to-end product design of the iOS application",
        "Front-end engineering for the public site and landing pages",
        "Hired, mentored and managed three software engineers"
      ],
      "keywords": [
        "Web",
        "iOS"
      ],
      "type": "case study"
    },
    {
      "name": "MyGiHealth",
      "description": "Helping patients understand their gut, with two of the world’s top gastroenterologists. Rebranded MyTotalHealth’s family of products, redesigned the iOS and web apps, and built the pitch deck that won a six-figure investment from Nestlé Health Science.",
      "url": "https://mike.fyi/work/mygihealth",
      "roles": [
        "Lead product designer & front-end engineer"
      ],
      "highlights": [
        "Successful execution of the largest GI survey ever conducted, with over 25,000 respondents across the US",
        "Public launch of the consumer web app and mobile app",
        "Clinical app launched for GI doctors",
        "Pitch deck resulting in a six-figure investment from Nestlé"
      ],
      "keywords": [
        "iOS",
        "web",
        "print"
      ],
      "type": "case study"
    }
  ],
  "meta": {
    "canonical": "https://mike.fyi/resume.json",
    "version": "v1.0.0",
    "lastModified": "2026-11-10T00:00:00+00:00"
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