EasyAsk first hired me in 2013 to redesign and rebuild their painfully-outdated Wordpress website. While the existing site showed decent traffic, it was generating only 1-2 leads each month.
With a focus on conversion optimization & usability, I proposed a new design that included:
Singular call-to-action | Radically simplified information architecture | Optimized nomenclature
Below is a juxtaposition of the existing site and my proposed improvements:
Years later, in desperate need of a new public image, EasyAsk selected me to spearhead a rebranding effort that included a new logo, website and positioning.
Starting with rebranding, I worked closely with the CEO, CTO and Director of Marketing to present a handful of logo concepts:
Starting with rebranding, I worked closely with the CEO, CTO and Director of Marketing to present a handful of logo concepts:
After numerous iterations, the team settled on the logo shown below:
Once approved, I implemented the above designs as a new Wordpress theme. The new site was a big success, improving conversion rates by over 50%.
I also produced a handful of print assets for EasyAsk over the years:
